Yesterday, I teamed up with fellow email nerd Matt Gonzales of Kickbox.io to chat about Email Segmentation. We reviewed common ways to segment users, the crucial first step of having a clean email list, how to avoid stale data and covered some real life email examples when data and timing go wrong in the wild.
Don’t be sad if you missed tuning in for the Hangout – we recorded it!
Slides available here:
No time to watch a video but still want to learn about Segmentation? I wrote this short blog post back in July and cover some of the same information.
If you’re a Sendwithus user and interested in Kickbox for your list verification needs, check them out here. You even get a sweet discount for being a SWUbie.
Until next time!