Our CEO + Co-founder Matt Harris recently joined up with Dan Buckstaff, VP of Marketing at Jetlore, for a webinar to discuss the trend for “Best of Breed” tech solutions and the importance of email personalization. Fire drills happen, and we know that it can be tough to tune in for an event so we’ve recorded the session and included it below for your viewing pleasure.
Marketing is difficult, shouldn’t I just sign up for one of those all-in-one CRM email marketing systems? That may be the way to hit the “easy button” (and lock you into a large monetary and time investment), however there are tons of other ways to select your martech stack. Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems. In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.
Highlights:
- Learn about “Best of Breed” phenomenon for marketing technology
- Examples of tech stack bundles to fit needs/goalsWatch the recording
- Check out the App notes on how to integrate Sendwithus + Jetlore here
Watch the recording here:
Slides available here:
Interested in more content like this? Join us for our upcoming webinar with Kickbox where we’ll talk about stale email data and Segmentation. Reserve your spot!
