Leverage Email Marketing for Multiple Brand Management
⏱ 4 minute read If you manage multiple products or brands under a single company umbrella, you already know that the maintenance, monitoring, and timing of each product’s marketing initiatives needs to...
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7 Interactive Email Ideas For B2B Marketing
⏱ 4 minute read By Matt Harris, Co-Founder of Dyspatch Marketing experts have long been predicting an explosion in interactive email but it took until 2017 for them to really start to take off —...
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If you’re not sending interactive emails, you’re missing out big time!
⏱ 6 minute read Why you should rethink your email strategy In the last 20 years, the human attention span has decreased by a third, and is now a mere eight seconds long. The attention span of a...
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Take email personalization beyond first name
⏱ 5 minute read Marketing master Seth Godin famously says, people don’t want email, they want me-mail. Getting an impersonal email is just about as exciting as getting a “Dear Occupant” letter back in...
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Using multiple email platforms? What you need to know
⏱ 4 minute read What email service provider (ESP) do you use to send your emails? There are literally hundreds to choose from, competing with one another on features, capabilities, pricing and ease of...
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The hidden six-figure cost of your email marketing
⏱ 5 minute read If you send two promotional emails per week to your subscribers, your email marketing strategy could cost you at least $100,000 per year. That’s a big number, but it might be even...
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Top 5 Tips for Keeping Consistent Branding Across all Emails
⏱ 5 minute read According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is their most important goal. That’s more important than sales and lead generation! So how do...
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Brands Leveraging AMP for Email are Seeing Huge ROI
⏱ 5 minute read If you’re still sending static email campaigns that likely end up in Trash boxes, then it’s time to shake things up a bit. It’s time to get dynamic. Dynamic email marketing campaigns...
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8 email design principles for higher engagement
⏱ 7 minute read While email trends come and go (remember the reign of e-cards?), the principles of quality design are timeless. That’s because they are grounded in human psychology: what we notice,...
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Three Tips For Mastering the Art of Marketing Emails
⏱ 4 minute read A 2015 study found that email marketing generally pulls in an average of $38 per $1 spent. That’s a huge ROI. Even with popular social networks like Twitter and Instagram, email is...
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Getting Ready for Interactive Email with AMP for Email
⏱ 11 minute read What is AMP for Email and Interactive Email? If you send an email from any major Email Service Provider (ESP), you’ll send an HTML version and a plain text version as backup for any...
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Full stack email creation with image libraries, now in Dyspatch
⏱ 4 minute read With the recent launch of image libraries, email teams in Dyspatch are one step closer to managing their full scale email communication in-app. Dyspatch users can now upload libraries...
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The Future of Email Marketing
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Our recruitment process
⏱ 4 minute read As a recruiter, one of the things I am most often asked is how to get over pre-interview jitters. Whether it’s prepping for an introductory phone call, or planning for a Zoom...
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Why is Gmail Clipping my Emails?
⏱ 10 minute read Long form content’s higher search engine results page ranking gives it a superpower not shared by shorter content. That’s because recipients typically don’t consider long form a...
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What’s new in Dyspatch, August 2020
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GIFs vs Videos: What’s Most Effective for Engagement?
⏱ 8 minute read According to one investigation, the optimal length for an email is only 50 to 125 words. That’s not much! But you can convey so much more if you include interactive visual content....
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Do B2B businesses need mobile first emails?
⏱ 9 minute read In short, yes. A 2019 Data & Marketing Association survey found that email marketing delivers a $42 return for every $1 spent. This is a significant jump from the $38 to $1 return...
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Audio in email – it’s possible!
⏱ 4 minute read Putting audio in your email is a simple way to create a unique interactive email experience. All the talk these days is about AMP for email it’s certainly all we have been talking...
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What does social responsibility have to do with email?
⏱ 9 minute read Forrester Research found companies that include corporate social responsibility (CSR) as part of their brand influence an astounding 82% of purchases. With such a staggering stat...
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