Matt Harris, Sendwithus co-founder and CEO, published an article on CommPro.biz earlier this year on some of the key strategies and trends for email marketing in 2018.
With social platforms’ constantly changing algorithms, it’s becoming harder and harder to make it into a customer’s feed, and even harder to stand out once you’re there. As a result, more and more businesses are re-focussing efforts on direct communication via email. Over 60% of customers want to receive email from the brands they do business with, so it only makes sense to give your customers what they want.
But the email marketing landscape has changed significantly over the past few years. Customers are quick to delete, unsubscribe, and mark as spam anything they don’t feel is useful or relevant. It’s up to us to make sure the emails we send provide value in an engaging way, while respecting the user’s inbox as their personal space.
Read Matt’s article to discover tips on being successful at both, including:
Interactive Content — Go beyond simply embedding video to make your emails experiences rather than merely digital versions of print flyers.
Mobile-First Communications — Your customers spend at least five hours a day on their phones and 80% of them will delete an email if it doesn’t look good on their mobile device. So if you’re building email for desktop, even if you’re making it mobile-responsive, you’re missing out. There’s so much more you can do.
Global Privacy Comes to the Forefront — GDPR is on everyone’s mind these days but while compliance is important, it doesn’t have to kill your email marketing.
Hyper-Personalization Continues — Know your customer well enough means knowing your customer well enough to put the right information and products in front of them at the right time. That means insight-driven email based on both granular and big-picture data.
Double Opt-ins Reign Supreme — Double opt-ins will do more than help with GDPR compliance, they’ll also help ensure your list consists of interested, engaged customers who are truly interested in what you have to say.