Matt Harris, Sendwithus co-founder and CEO, recently published an article on MarTech Advisor about mobile-first email design.
Mobile accounts for over half of all email opens – and has done since 2015. Not only that, some 80% of consumers will delete an email if it doesn’t look good on their phones. With stats like that, doesn’t it make sense to design all your emails for mobile first?
Matt thinks so – and we agree. Find out what he had to say about fixing these 5 common mistakes:
- Buttons and text that are too small
- Elements that don’t stack properly or that are too wide
- Emails that load slowly on mobile
- Image-based text
- Links that aren’t mobile-friendly